Marketing co-operation: This is when businesses come together to market together. It lowers their costs and allows them to do advertising they could never have afforded before. For example: Bulk mail is expensive, but if you take a post card and advertise multiple business on it you can reach 4 or 5 times as many customers as you could on your own. Take billboards, what about a shared board with 2-3 business on it? The cost goes considerably down. Then you also have the ability to contract multiple boards over a group of businesses and get better rates. All of these are things we want to examine. Apart we are small business; together we are a larger stronger group that can demand better pricing for our advertising dollar.

 

There will be no cost to be in this group. We will NOT be selling anything to each other. This is NOT a networking group. This is a group that will share business strategy and some of the members may co-op market. No one will be pressed to do any marketing. We ask that no business sales to other members take place during any meetings. It’s great if you find someone who needs your services, you can talk to them after the meeting. This is a different idea. We will only take one member business per field. Meaning that we will only have one landscaping company, one janitorial company, and one printer etc. This is so you do not have to fear sharing your secrets with competition.

 

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